Selling to Men versus Selling to Women:  I was recently at a small business conference.  At this particular event, as a female I was in the minority.  A fairly famous marketing guru took the stage and proceeded to weave his fame and his “I am so cool” ness into his talk.  By the end, he was offering some special that involved thousands of dollars for the first two hundred people.

I thought to myself – this is ridiculous, who would buy based on this hard sell – and the men went in droves.  They lined up, but not one woman rose.  I watched in amazement.  So, this is why there is so much hard selling that is a turn off for me.  Obviously, it is not a turn off for the male gender.  I actually believe that it is because the male population (and I am generalizing here) wants to be the big man on campus – excuse the pun.  But as a woman, I define success in a different way.  I like the relationship of the sale.  I want the person who is selling to me to at least act like he/she cares about me and my business … instead of only about himself.

Isn’t it fascinating?  It just goes to show you … you must know your customers intimately to sell successfully because that technique would never get a penny out of me while the men who were running up there to be first might not buy from someone who was more relationship oriented.  It just reinforces the idea … know your audience intimately!

About The Author

 Are you looking for Web Marketing Experts to help your small business with it’s online marketing?   Someone to help you create and implement your social media strategy?  I know what you are up against.  You need to find the right fit that is within your budget and trust that person to know what he/she is doing and to get it done.  You want someone to market your business online.  You want to end each day knowing your online marketing strategy is successful and expanding.  You want to give that worry to someone and spend time on the parts of your business that you enjoy.  You want to tell other internet marketing experts, “thank you, but I already have an amazing internet marketing system in place that is bringing me all the business and money that I need.”

My name is Alison Elliott and I help small businesses succeed online.  You can read more about me, my internet marketing system and how I use social media strategy and web marketing expertise to create, implement and manage your online marketing and presence, on mylocal internet marketing experts web site. 

To help move you in a positive direction, I am offering you a free thirty minute consultation to see if my services are the right fit for you.  If nothing else, you will leave the consultation with a clearer idea of what you are wanting and how to attain it.