If you think about it, service (including everything from wait times, cleanliness and safety) is marketing.  Anything where you are interacting with a customer is marketing, because that customer has a choice about using your services again based on his/her experience.  So, I thought I would write a brief post about a recent trip to the car wash.

There is a car wash near my house but I will never go there again.  I now drive an extra 15 minutes to a different one.  I think of things I can do near that car wash and drive there. Why?  Because of my three previous experiences.  The first time I went to this car wash there were very few people there.  Everyone was nice.  It was a clean place.  They had a nice waiting area where you could watch TV or read.  It took 25 minutes to wash my car!  In my mind, I am thinking how can it possibly take this long, there is no one here.

I visited the car wash a second time, weeks later with about 30 minutes until I needed to leave … I thought plenty of time.  At 28 minutes, I see my car finally come out of the wash and start lining up to be cleaned inside.  I had to go outside, get my keys and come back later to clean the inside.

On the third visit (which was actually a return from the second visit) it took 45 minutes to wash and clean my car … seriously?  That is ridiculous.

So, they have lost my business because those are unacceptable times to expect someone to wait for a simple car wash. 

You can take this logic and apply it to a web site.  If your site is ugly, doesn’t work right, hard to read or has long load times, you may lose customers before you have a chance to interact.

About The Author

 Are you looking for Web Marketing Experts to help your small business with it’s online marketing?   Someone to help you create and implement your social media strategy?  I know what you are up against.  You need to find the right fit that is within your budget and trust that person to know what he/she is doing and to get it done.  You want someone to market your business online.  You want to end each day knowing your online marketing strategy is successful and expanding.  You want to give that worry to someone and spend time on the parts of your business that you enjoy.  You want to tell other internet marketing experts, “thank you, but I already have an amazing internet marketing system in place that is bringing me all the business and money that I need.”

My name is Alison Elliott and I help small businesses succeed online.  You can read more about me, my internet marketing system and how I use social media strategy and web marketing expertise to create, implement and manage your online marketing and presence, on mylocal internet marketing experts web site. 

To help move you in a positive direction, I am offering you a free thirty minute consultation to see if my services are the right fit for you.  If nothing else, you will leave the consultation with a clearer idea of what you are wanting and how to attain it.