Google Places is the map listing you see when you are looking for something local on Google. Local listing on Google are so effective for marketing your business! If I was a local hair dresser or a local painter or a local restaurant, I would make sure my Google Places listing was as informational as possible, after all it is a free service to market your business further on the internet.
Here is what Google has to say about Google Places:
Here are a few tips to further engage with your customers. The case study of Dr. Jeffrey Prager’s dental practice sheds light on how other businesses and professional services can use Google Places to connect with customers.
Post to your Place page
Connect with your customers through Place page posts. These 160-character posts allow you to share a short update or special with users. Check out some examples and Sign in now to write a quick post >>
Make sure your listing has everything it needs
You can update your business hours, add photos, and much more at Google Places.
You can make most edits just by signing into your Google Places account, such as:
Photos and videos
Business hours
Description
Address and service areas
(and more)
Use the Report a Problem link in other cases, such as:
Duplicate listings
Inaccurate information, including personal contact information or information about another business, appears on your Place page
See more examples of updates and Sign in now to edit your page >>
Also, you can now publicly respond to reviews written by Google Maps users on your Place page. Learn more before trying it out >>
Case Study
Through Google Places, Dr. Jeffrey Prager’s Bellinghamsmiles.com Dental Care has a continual influx of new customers, reduced marketing costs, and a high ROI.
As his practice continues to evolve, he updates his Place page to reflect any new services he offers. He might add a new video or update his business description. The listing also helps him market his business niche – laser procedures to help patients avoid painful gum surgery.
You can update your Places account at any time by signing in at http://google.com/places with your email address and password.
Alison Elliott is a Marketing Expert and founder of Corner Your Market Global Marketing. To get these tips along with tips on SEO for Small Business, Social Media Marketing for Small Business, Unique, Interesting and Great Marketing Ideas for Small Business , Help Creating Online Marketing Plans for Small Businesses, and Businesses and Software to help Market your Small Business online , you can sign up to our small business marketing e-guide here.