Marketing Your Business

For those of you who are in the advertising and marketing industry and those off you who have been marketing for a while, this is probably something you already know but I hope to help all the other small business owners who need as much marketing information as they can to make intelligent and constructive decisions about their marketing.

When you read a page, a banner or a web page, your eyes scan in a Z format from left to right, top to bottom.  All your reader will do that and you should place the information or offers you want with this in mind.  Your money spot is the top right area of the page.  This is where you want your attractive offer for your business.

About The Author

 Are you looking for Web Marketing Experts to help your small business with it’s online marketing?   Someone to help you create and implement your social media strategy?  I know what you are up against.  You need to find the right fit that is within your budget and trust that person to know what he/she is doing and to get it done.  You want someone to market your business online.  You want to end each day knowing your online marketing strategy is successful and expanding.  You want to give that worry to someone and spend time on the parts of your business that you enjoy.  You want to tell other internet marketing experts, “thank you, but I already have an amazing internet marketing system in place that is bringing me all the business and money that I need.”

My name is Alison Elliott and I help small businesses succeed online.  You can read more about me, my internet marketing system and how I use social media strategy and web marketing expertise to create, implement and manage your online marketing and presence, on mylocal internet marketing experts web site. 

To help move you in a positive direction, I am offering you a free thirty minute consultation to see if my services are the right fit for you.  If nothing else, you will leave the consultation with a clearer idea of what you are wanting and how to attain it.

Selling to Men versus Selling to Women:  I was recently at a small business conference.  At this particular event, as a female I was in the minority.  A fairly famous marketing guru took the stage and proceeded to weave his fame and his “I am so cool” ness into his talk.  By the end, he was offering some special that involved thousands of dollars for the first two hundred people.

I thought to myself – this is ridiculous, who would buy based on this hard sell – and the men went in droves.  They lined up, but not one woman rose.  I watched in amazement.  So, this is why there is so much hard selling that is a turn off for me.  Obviously, it is not a turn off for the male gender.  I actually believe that it is because the male population (and I am generalizing here) wants to be the big man on campus – excuse the pun.  But as a woman, I define success in a different way.  I like the relationship of the sale.  I want the person who is selling to me to at least act like he/she cares about me and my business … instead of only about himself.

Isn’t it fascinating?  It just goes to show you … you must know your customers intimately to sell successfully because that technique would never get a penny out of me while the men who were running up there to be first might not buy from someone who was more relationship oriented.  It just reinforces the idea … know your audience intimately!

About The Author

 Are you looking for Web Marketing Experts to help your small business with it’s online marketing?   Someone to help you create and implement your social media strategy?  I know what you are up against.  You need to find the right fit that is within your budget and trust that person to know what he/she is doing and to get it done.  You want someone to market your business online.  You want to end each day knowing your online marketing strategy is successful and expanding.  You want to give that worry to someone and spend time on the parts of your business that you enjoy.  You want to tell other internet marketing experts, “thank you, but I already have an amazing internet marketing system in place that is bringing me all the business and money that I need.”

My name is Alison Elliott and I help small businesses succeed online.  You can read more about me, my internet marketing system and how I use social media strategy and web marketing expertise to create, implement and manage your online marketing and presence, on mylocal internet marketing experts web site. 

To help move you in a positive direction, I am offering you a free thirty minute consultation to see if my services are the right fit for you.  If nothing else, you will leave the consultation with a clearer idea of what you are wanting and how to attain it.

Small businesses are also not convinced that the social space holds the impact that they need to engage and convert consumers. In fact while 36% of survey respondents thought their customers were socially active, 27% weren’t sure to what extent and 20% didn’t believe that their customers were utilizing social networks.

Are they? Metrics from both eMarketer and comScore indicate that consumers are not only visiting social networks, they are returning day after day, playing games, watching video clips and otherwise engaging with friends and brands. eMarketer reports that 57% of US online adults are active on social networks; by 2014 they believe that percentage in increase to at least 66%. Meanwhile, comScore reports that of the 50 most visited websites, Facebook ranks 4th behind search engines Yahoo, Google and Microsoft.

“Social media is no longer limited to one demographic, everyone is adopting,” said Neal Creighton, CEO and co-founder of RatePoint, “While many small business owners are uncertain, big brands are investing heavily in social media. Social media can be a great equalizer for small businesses to compete alongside larger brands and SMBs are missing out if they are not involved.”

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Alison Elliott is a Marketing Expert and founder of Corner Your Market Global Marketing.  She helps small businesses market themselves online by setting up social media and optimized blogs for small business owners and solopreneurs.  She then trains small business owners to use their blogs and social media to drive traffic and increase interest in their business. 

To get these tips along with tips on SEO for Small Business, Social Media Marketing for Small Business, Marketing Ideas for Small Business ,  Help Creating Online Marketing Plans for Small Businesses, and Businesses and Software to help Market your Small Business online , you can sign up to our small business marketing e-guide here.